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AI’s Next Bottleneck Isn’t Chips — It’s Power

AI’s Next Bottleneck Isn’t Chips — It’s Powerby: Sarah J. LundriganPublished on: 09/01/2026

NVIDIA says Rubin aims to cut AI token costs ~10x. Elon warns the bottleneck is power, transformers, and cooling. Here’s what it means and the opportunities.

AI power bottleneckNVIDIA Rubin platformJensen Huang CES 2026AI infrastructuredata center electricity demandtransformer shortagedata center coolingAI opportunities 2026AI literacy
AI’s Next Bottleneck Isn’t Chips — It’s Power